Out SellingBuy on Amazon
How top performers earn trust, become leaders, and deliver results

The era of the average salesperson is over.

Are prospects going silent just when you think you are close to winning the deal?

Are customers challenging your price, delaying decisions, or treating you like just another vendor?

Listen on SpotifyNow available on Audible
Out Selling book cover — 74 Buyer-Approved Rules to Build Trust, Deliver Radical Value, and Win Complex B2B Deals, by Clive Whittaker
“If you want to stop being a vendor and start being a trusted advisor, read this book.”
Kai GrayCEO, Customer · AI Podcaster

Buyers don't want to be sold. They want to be right. This book shows you how to lead them there.

A few of the rules

Written from the buyer's side of the table.

02Rule
The Day You Stop Learning. You Stop Earning.What we learn from customers.
09Rule
Know Where You're Going Before the Customer Does.How to lead, set a direction others will follow.
10Rule
Know When You Suck.Self awareness protects the customer and makes them want to see you again.
29Rule
Your Reputation Is the Longest Sale You'll Ever Make.How to build a network of customers who want to see you.
What readers say
If you want to stop being a vendor and start being a trusted advisor, read this book.
Kai Gray
CEO, Customer · AI Podcaster
Clive isn't about pitching "the box" or chasing a transaction — he's about delivering actual business results. This book captures the exact mindset and behavior modern leaders and buyers are looking for.
Thom Kenney
CEO, Entrepreneur, Combat Veteran
A powerful reminder that success isn't built on hype — but on habits. Essential reading for professionals committed to building something that lasts.
Frank Candy
Author · President, American Speakers' Bureau
Available now

Read all 74 rules.

ISBN 979-8-9969422-0-6

The audiobook

Read by the author.

Now Available on Audible
Available wherever you get audiobooks
  • Audible
  • Spotify
  • 24symbols
  • Anyplay
  • Apple
  • Audiobooks.com
  • AudiobooksNow
  • Barnes & Noble (Nook)
  • Bokus Play
  • Bookmate
  • Books-A-Million
  • Bookshop.org
  • Chirp
  • Cliq
  • Downpour
  • Everand (Scribd)
  • Google Play
  • Kobo
  • Walmart
  • Libro.FM
  • Nextory
  • Storytel
  • TuneIn
Also available through libraries via
  • Axiell
  • Bibliotheca / hoopla / LibraryOne
  • Odilo
  • Overdrive
  • Ulverscroft
  • Wheelers
  • 3Leaf Group
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