How top performers earn trust, become leaders, and deliver results

Stop being a vendor. Become the trusted advisor.

74 buyer-approved rules to build trust, deliver radical value, and win complex B2B deals.

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Out Selling book cover — 74 Buyer-Approved Rules by Clive Whittaker

Buyers don't want to be sold. They want to be right. This book shows you how to lead them there.

A few of the rules

Written from the buyer's side of the table.

07Rule

Make the customer the hero of the story.Your product is a supporting character — never the lead.

19Rule

Lead them to the conclusion — don't hand it over.A buyer defends what they decide. They resist what they're told.

41Rule

Delete every vendor-centric sentence in your deck."We're the leading provider of…" earns nothing. Cut it.

58Rule

The best discovery question makes them think, not answer.Insight beats interrogation on every high-ticket deal.

What readers say

If you want to stop being a vendor and start being a trusted advisor, read this book.

Kai Gray

CEO, Customer · AI Podcaster

Clive isn't about pitching "the box" or chasing a transaction — he's about delivering actual business results. This book captures the exact mindset and behavior modern leaders and buyers are looking for.

Thom Kenney

CEO, Entrepreneur, Combat Veteran

A powerful reminder that success isn't built on hype — but on habits. Essential reading for professionals committed to building something that lasts.

Frank Candy

Author · President, American Speakers' Bureau

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Buy Out Selling on Amazon

ISBN 979-8-9969422-0-6

Stop being a vendor. Become the trusted advisor.

Written from the buyer's side of the table.

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Read all 74 rules.