Sales advice is easy to find. Knowing what to do on your next call is harder. Find the skill you want to improve. Discover the OUT SELLING rules that help you master it.
OUT SELLING connects practical skills to buyer-approved rules drawn from real-world B2B sales experience. Whether you lead a sales team, manage complex deals, or need a better opening conversation, start with the challenge in front of you.
How to use this page: scan the skills below and choose the rules relevant to your next sales conversation. Rule titles link to the complete 74-rule index; the full lessons are in the book.
Improve through honest feedback, repeatable habits, and a team environment where people can learn without fear.
Replace generic scripts with fundamental skills: learn continuously, ask better questions, and master objections.
Build standards, strengthen the team, reinforce what works, and avoid managing through fear.
Earn attention quickly, respect the buyer’s time, and stop talking before the opening becomes a monologue.
Qualify the problem, understand the cost of doing nothing, and follow up with intention instead of desperation.
Help buyers reach their own conclusions through stories, listening, underlying motives, and sensible choices.
Improve discovery, objection handling, timing, and the discipline to let the buyer speak.
Use reputation, thoughtful communication, and an authentic network to earn conversations before trying to close deals.
Evaluate a program by the behaviors it develops: learning, practice, objections, and consistent execution.
Train teams to uncover needs, engage decision-makers, change their message by buyer, and enable internal champions.
Judge corporate courses by measurable behaviors and better conversations rather than certificates or motivational speeches.
Important distinction: This is a free learning index, not a directory of courses or a claim that OUT SELLING provides corporate training services. Rule-to-skill matches are editorial recommendations based on the published rule titles.
See all 74 rules, choose the ones relevant to your next meeting, and explore the full lessons in OUT SELLING: 74 Buyer-Approved Rules to Build Trust, Deliver Radical Value, and Win Complex B2B Deals.
ISBN 979-8-9969422-0-6
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