74 buyer-approved rules to build trust, deliver radical value, and win complex B2B deals.
02Rule
The Day You Stop Learning. You Stop Earning
03Rule
The World is a Mirror
04Rule
Stop Fighting What You Can't Change
05Rule
Turn the Mess into the Moment
06Rule
Honesty Is Your Sharpest Competitive Edge
07Rule
Associate with Winners, Not Whiners
08Rule
Say the Hard Things First
09Rule
Know Where You're Going Before the Customer Does
11Rule
Your Highlight Reel: Ten Statements That Make Your Confidence Walk in First
12Rule
Ask Better Questions Close More Deals
13Rule
Lead With Yes: How to Open Every Conversation
14Rule
One Bad Email Loses the Deal
15Rule
Shut Up and Let the Customer Buy
16Rule
Plant Your Feet and Command the Room
17Rule
Own the Lobby Before the Meeting Starts
18Rule
Leaving on Time Is Part of the Sale
19Rule
Slow Down - The Rush Kills the First Impression
20Rule
Four Sentences Then Stop
21Rule
The Meeting Isn't Over Until You're Home
22Rule
Manners Make the Sale
23Rule
Repeat Your Successes
24Rule
You Represent the Customer
25Rule
Sell What You Don't Sell Your Referral Network
26Rule
Latest Trend or a Commission Check
27Rule
If Other Salespeople Like You, Sell More
28Rule
Confidence Is a Closing Tool
29Rule
Your Reputation Is the Longest Sale You'll Ever Make
30Rule
Sell at Every Level, Start High
31Rule
The Customer Knows Best
32Rule
Eight Seconds: How to Sell the Next Generation
33Rule
Customers Never Have Time for You
34Rule
Have Three Success Stories. Facts Tell, Stories Sell
35Rule
Fewer Words, Bigger Commission Check
36Rule
If It Were Easy They Would Not Need You or Pay You
37Rule
The Emoji Doesn't Fix the Email
38Rule
Persistence Looks Like Perfect Timing
39Rule
The Less You Chase, the More You Get Chased
40Rule
Marketing Gets You in the Room, You Close the Deal
41Rule
Being Right Is a Consolation Prize
42Rule
Their Words Close More Deals Than Yours
43Rule
Your Body Is Closing the Deal for You
44Rule
It's Not What You Said It's How You Said It
45Rule
There Are Only Six Objections, Master All of Them
46Rule
We Fail More Than We Win That's the Job
47Rule
Let the Customer Set the Metronome
48Rule
Find the Pain. Make the Cost of Inaction Real
49Rule
Same Product, Different Buyer, Different Presentation
50Rule
If You Only Sell One Way You Lose Ten Ways
51Rule
Teasing Is a Buying Signal
52Rule
One Good Analogy Beats Ten Slides
53Rule
Shame Doesn't Close Deals
54Rule
Stop Being a Vendor. Start Being Part of the Team
55Rule
The Parking Lot Tells You Everything
56Rule
Never Ask If the Meeting Is Still On
57Rule
Treating the Gatekeeper Like the Chairman
58Rule
Sell to the Motive. Not the Words
59Rule
The Chief No Officer Is Already in the Room
60Rule
Don’t Make It Hard to Say Yes
61Rule
My Customers Buy from Me I Don't Sell to Them
62Rule
Top Salespeople Ask Five Times Most Only Ask Once
63Rule
Hunger Sells Desperation Repels
64Rule
They Were Ready to Buy Until You Kept Talking
65Rule
No Means Not Yet, Stay in the Game
66Rule
Let Them Win the Argument. You Win the Deal
67Rule
Teach Them How You Sell. They'll Sell It For You
68Rule
The Next Sentence Could Be the Sale
69Rule
You Sold the Parachute. Don't Explain Gravity
70Rule
Give Them Three Choices. They'll Pick the Right One
72Rule
Your Product Gets You In. Your Network Keeps You There
73Rule
Motivation Is a Feeling. Discipline Is a Decision
74Rule
The Moment Your Team Fears You, the Numbers Suffer